On the afternoon of June 16, the first “Xiangxi Ever-bright City” Investment Promotion Conference kicked off in Jishou City, in a bid to inject impetus into the city’s development.
The “Xiangxi Ever-bright City” focuses on the development of the night tourism economy, which is a generic term of a variety of commercial consumption activities carried out at night with tourism, shopping, catering, accommodation, leisure and entertainment, performances as main types, and with urban residents and foreign tourists as the main consumers. The project takes Xiangxi’s culture as its core, showing its humanistic customs; takes Xiangxi’s spirit as its connotation, promoting its spiritual quality; and takes the atmosphere of the marketplace as a backdrop, building a scene experience space with a classic mode of “Xiangxi culture + civil culture + innovative playing + panoramic immersion + open space”, which overturns the thinking about “day + night” play. It also takes the night-economy with full-time and all-season as its core, linking the surrounding tourism resources such as Qianzhou Ancient Town and the Wanrong River to create a new brand of urban living room and tourism area, which optimizes the benefits of industrial sites and promotes the transformation and development of Jishou's social economy.
Zhangjiajie-Jishou-Huaihua High-speed Railway has been opened for operation, and the aviation era is coming. With the advantages of Xiangxi's transportation location and factor resources becoming more obvious, the development of tourism enters a new era, and the emergence of Xiangxi Ever-bright City is the result of following the trend. Based in Jishou, the project will lead the improvement of commercial quality in Xiangxi and the entire Wuling Mountain with its unprecedented commercial positioning, project scale and investment efforts. It will become the most sought-after commercial destination in Jishou. A long-term and stable strategic partnership with all businesses is expected to be established, with more extensive exchanges and cooperation to be developed for a “win-win” situation in business.
The investment promotion conference is aimed at creating a unique culture and tourism pedestrian street with Xiangxi characteristics through the introduction of new products and business forms as well as the integration of commerce, entertainment and scenes.
